Brazil has a population of more than 200 million, and the only country that has more Twitter, Facebook and YouTube users is the United States. The country has more mobile devices in use than humans. Brazil is positioned to capitalize on its online regional markets because the country is devoid of international competition, especially in the South, according to Duda Melzer. Melzer is the Chairman of the Board of the RBS Media Group. RBS is one of the country’s largest media conglomerates, and it is owned by the Sirotsky family. The Sirotsky family, from Proto Alegre, is the driving force behind the RBS Group. Eduardo Sirotsky Melzer is carrying on the traditions established by his grandfather, Mauricio Sirotsky Sobrinho, and his uncle Nelson Sirotsky. The RBS Group controls the radio and television stations as well as the newspapers in the South of Brazil.

But the media industry is going through a change. The Internet is responsible for that change. Media companies like the RBS Group are spending a lot of money, and they are the building online news and entertainment networks. Melzer’s RBS Group has already made a considerable investment online.

Eduardo Sirotsky Melzer is no stranger to the power of an online presence. He was president of the boutique media company, Box Top Media while he lived in New York. Melzer is a Harvard MBA. He worked for Delphi Communications before he returned to Brazil. Running the family media business was always his goal.

Brazilians are famous for being able to jump over the inefficiency hurdles that plague some businesses. And according to, the RBS Media Group is no exception. But even though there are three other powerful family-owned media groups in Brazil, Melzer can go toe-to-toe with them online and in print. Duda surrounds himself with knowledgeable people who give him guidance and advice. Some of those people are employees. There are others like leadership teacher Jim Collins, Harvard Professor John Davis, and Indian actor and businessman Ram Charan also support Melzer.

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