The chief executive and founder of gourmet coffee company Organo Gold rolled out a new Preferred Customer Program that offers a 25 percent discount on the retail purchase of any Organo product.

Bernardo Chua, who is known as one of the top names in the direct sales industry, announced the program recognizes Organo’s loyal customers with the discount on its products, including gourmet coffee and teas and beauty care, as well as on specials and promotions.

Calling the program a “strategic business tool,” Chua pointed out the new program passes on four advantages that take in savings, specials, quality customer service and a support system.

It is compulsory for members of the new program to join the company’s monthly auto-ship program with recurring purchases as promotional products are offered to registered members only.

Customers can register as a Preferred Customer online at Organo’s website and the company has also set up a Preferred Customer Hotline at 1-855-414-6266. What’s more customers can reach support through the Service Department at [email protected], which has been set up solely to support the new program.

The savings are designed for retail customers and independent distributors and will be available on all orders placed during any particular month. Retail customers may encounter a rise in net income while distributors may notice a boost in sales and volume dispensed to retail customers.

The new program is available in the United States, Canada and Mexico.

Originally from the Philippines, as LinkedIn shows, Chua launched Organo in 2008 with headquarters in Vancouver, British Columbia. He continues to work on refining his business with regards to the medicinal mushroom ganoderma, a mushroom known for its antioxidant qualities and frequently used in Traditional Chinese Medicine.

Over the course of his career, Chua has been recognized with many awards including two People’s Choice Awards. And Chua along with two of his Organo Gold team were given the prestigious Dangal ng Bayan Award, which recognizes outstanding Filipino products and achievers with a record of success and excellence in business throughout the world.