Doe Deere, the creator of the Lime Crime line of cosmetics, is a female entrepreneur that shocked the world. In the face of overwhelming obstacles she has created one of the fastest growing cosmetics lines on the planet. Deere did it using her creativity, willingness to work hard and desire to meet the needs of fashionistas and unicorns world wide. In a recent interview with Galore Mag she reveals some of the many secret behind successful female entrepreneurship and encouraged women of all ages to work to make their business dreams become reality. Deere herself is the perfect example of what can happen when women attempt to build a business.
Deere has been involved in every step it took to build her brand and encourages other female entrepreneurs to feel free to do the same. Self Made magazine was so impressed with her work they named her among their Top Inspiring Female Entrepreneurs. In the interview with Galore Deere explained how she used her love for art and color to create Lime Crime cosmetics and how she turned having fun with makeup into a business. Deere explained she didn’t let her inexperience hold her back from taking the plunge and how much fun building her business has been. She even incorporated her favorite color, Lime Green, into her company name.
Deere also talks about how her boldness and not being afraid to color outside the lines helped her succeed. She also enjoys both the blessing and the challenges of being an internet based company because of the immediate feedback from customers. She sees her challenges as a normal part of the entrepreneurial journey. She encourages female entrepreneurs to ignore the ‘haters’ while giving attention to customers with legitimate concerns. She said she was inspired by women like Dita von Teese, her friends and the fearless unicorns that wear her cosmetics and hopes to be an inspiration to women considering starting a business of their own.
Doe Deere’s story is one about overcoming obstacles to get to her dream. A natural entrepreneur, the Russia born, New York raised businesswoman endured numerous failed business attempts before her Lime Crime cosmetics line became a worldwide sensation. Deere had tried her hand at becoming a model and fashion designer. She performed with a rock & roll band and even recorded a few albums. Eventually her desire to create brightly colored makeup and own her own business led her to create Lime Crime cosmetics.
Doe Deere put in years of work and marshalled all her talents to build her business. When she dreamed of a career in fashion, she attended the Fashion Institute of Technology to learn the skills she needed. She spent years honing her skills, putting together bands and doing shows when she went after a career in music. In order to create Lime Crime cosmetics she had to learn to produce makeup. The combination of hard work, creativity and dedication are what have made Doe Deere the successful businesswoman she is today.