How EOS Outstripped Chapstick to Become a Household Name
For decades choosing the right lip balm for your lips meant checking the grocery store checkout lane for a tube of Chapstick. That all changed seven years ago when Evolution of Smooth (EOS) released their orbs of lip balm. They quickly became available at ULTA, Walgreens, eBay, Target, and Walmart while Allure and Cosmo sang […]