For decades choosing the right lip balm for your lips meant checking the grocery store checkout lane for a tube of Chapstick. That all changed seven years ago when Evolution of Smooth (EOS) released their orbs of lip balm. They quickly became available at ULTA, Walgreens, eBay, Target, and Walmart while Allure and Cosmo sang their praises in their magazines. Eventually, pictures were released of huge stars such as Kim Kardashian and Christina Aguilera using balls of EOS every day and they became a sensation.

While these products have quickly become one of the more popular lip products, EOS itself hadn’t shared their business strategy with the public until now. They recently provided an exclusive interview with Fast Company about how they created a company that is worth $250 million dollars and is the second most used lip balm in the United States. Sanjiv Mehra, the managing partner and co-founder of EOS, stated that they believe that it is important for consumers to know what sort of values EOS stands for now that it has become so popular.

Reimagining the Standard Tube

Over ten years ago, Mehra paired with Craig Dubitsky and Jonathan Teller to take a crack at offering something new to beauty aisles. They thought that lip balm was the perfect choice for an innovative overhaul seeing as the current products weren’t any different than those from 100 years ago. They also found that most companies were treating lip balm like a unisex product such as toothpaste.

However, their research showed that this product was used primarily by women who reported that they were constantly losing their Chapstick in their purses. Research panels showed that many were open to the idea of pots of lip balm but most were uninterested in using their fingers. So the team set about creating a lip balm that would revolutionize the industry while sticking around for the long haul.

They considered how to create a product that would engage all five of the senses, from the color to the smell, all the way to the shape and how it felt in the hand. They choose to price their product at around $3 so they could compete with other products while still using organic ingredients. Finally, they chose a tagline that would connect with the users, finally settling on “The lip balm that makes you smile.”

Reaching the Millennial Customer Base

After a struggle to get into stores, they needed to attract their customer base of women between the ages of 25 and 35. They used influencer marketing, contacting beauty bloggers who spoke about the product on their blogs as well as YouTube and Facebook. EOS quickly made itself into Britney Spears and Miley Cyrus videos and was endorsed by Taylor Swift so that they swiftly became the largest advertiser in their category of beauty products.

The brand also partnered with other players across the market, working with Keds to produce an EOS shoe that was accompanied with a lip balm. Additionally, they worked with Rachael Roy on a limited-edition collection for the holidays while creating a collection with Disney that quickly sold out. This work quickly paid off for the company as the brand emerged as a common household product within seven years.

Even with all these successes, Evolution of Smooth is still focused on innovation. They are constantly coming up with new collections so that consumers see a stream of new products on the shelf. They are focused on continuing to revolutionize the beauty market to bring the fun back to their consumers with a touch of class and convenience.

EOS Facebook page:


If your mobile phone bill keeps on skyrocketing, then FreedomPop has an excellent proposition: switch your expensive carrier contract with a free mobile plan. Since its inception in 2012, the Los Angeles-based mobile firm has turned out to be a center of attraction due to its voice services and mobile data that are offered at a zero cost. Recently, the innovative upstart operator disclosed that it had completed a $30 million financing round after formerly turning down numerous acquisition offers.

A review of FreedomPop’s Series B round

Partech Ventures was in charge of the Series B round with active participation from present investors such as Mangrove Capital and DCM Capital. Atomico venture, owned by NiklasZennstom, was the original seeder of FreedomPop. Over the past three years, the firm has raised a record $49.3 million. It has also undergone a dramatic growth, and it anticipates its subscribers to hit the 1-million mark in the third quarter. Being a mobile virtual network operator (MVNO), FreedomPop does not have ownership rights over any wireless infrastructure. Instead, the firm purchases its data, voice capacity, and SMS from Sprint at wholesale charges.

How FreedomPop does sets itself apart from other competitors

After buying data, Google resells it to clients at a fixed rate of $1 for each 100 MBs. On the other hand, FreedomPop covers a bigger chunk of those expenses to attract more customers. Clients can purchase either a FreedomPop cell phone (usually refurbished HTC or Samsung devices) or link an old Sprint cell phone to the network. After activating their devices, they receive 500 MBs, 500 text messages, and 200 voice minutes per month at free cost. If the clients utilize all those allotments, they can purchase extra megabytes, voice time, and messages – two cents per megabyte, one cent per minute /SMS, or even $20 for the open plan.

How does FreedomPop make profits?

FreedomPop makes a lot of money by trading value-added services alongside free premium packages. For example, a client can register for a data rollover plan that transfers his or her underutilized date from one month to the next. The firm has a phone insurance plan to cater for the loss-prone and clumsy data. Additionally, foreign citizens can have an overseas number connected to their phone, allowing them to place calls as well as receive oversea calls without having to pay the international rates. According to Stephen Stokols, the founder, and CEO of FreedomPop, nearly half of the firm’s clients pay for either more data and voice capacity, or a blend of value-added services each month.


Doe Deere is a fiesty firebrand (if the fire is purple, perhaps) taking the makeup industry by storm.

Beautiful, enterprising, and eccentric in the best possible way, Doe is the kind of woman who was always destined to run her own companySelf-Made magazine named her one of the Top Inspiring Female Entrepreneurs last year, and it’s no wonder after her meteoric rise to fame. Her Instagram page is closing in on 400k followers, and fans are going wild for her fun, flashy brand, Lime Crime.

Currently, she has multiple lines of lipsticks: Velvetines, a gorgeous selection of smooth, velvety (as one would gather, based on the name) mattes; Perlees, which is still matte, but more deliciously bright, saturated, and burlesque; and the ultra-shiny, beloved Unicorn lipsticks.

Lime Crime doesn’t just stop at lipsticks, though. Doe is channeling (but also releasing higher quality products than) other leading makeup brands that recently started capitalizing on the chromatic/foil/holographic eyeshadow trend. People have really been loving these super stark and colorful chrome colors on their lids, but often there’s a problem of fallout and smearing when the makeup isn’t as well-made.

That just goes to show, the best makeup companies are the ones that specialize in just a few areas so that they can concentrate on research and production of durable, long-wear solutions.

For Doe, this means that she currently only has a range of matte lipsticks and her foil eyeshadow line Superfoils. These eyeshadows come in lovely color pairs separated down the middle — you’ll love Squad/Goals, Gilded Carriage/Glass Slipper, and Lawn/Flamingo (which is a gorgeously melon-like combo of green and pink!). She also has a few electric neon liquid eyeliners that are perfect for anyone wanting to add excitement and intrigue to their makeup collection.

Yes, Doe may be wild and crazy, but that’s no reason to take this maven less seriously. There’s a genius in and a science to her entrepreneurship. She built Lime Crime from the ground up; it was an eBay store back in 2005, and she used mainly Internet and social media advertising over the years to turn it into a budding business. But, why the name “Lime Crime”? According to Doe’s interview with Galore magazine, “Today, the name stands for color revolution, breaking the rules, and not being afraid to color outside the lines!”

And, again, that’s exactly what Doe stands for: being oneself in a world that is often less than accepting of those who dare to stand out. In this same interview, Doe discusses some of the hate she’s received on social media, which is the price paid for a business that is so engaged with the public and lots of different platforms (400k Instagram followers, remember!).

Doe simply says, she’s way happier about the supporters than upset about her detractors. While we find it hard to imagine this magical makeup-smith having any haters, we’re glad she isn’t fazed by them.

While Doe’s makeup focuses on the fabulous — from lipsticks she describes as “Heavy Metal” to the glitzy and glossy fluorescence of her eyeliners — Doe herself is down-to-earth and focused on her fans.


The world of business can be highly intimidating and confusing even for those who are prepared and know it well. Starting a business is a dream that many people but they’re not sure where to begin the process. This is why looking to someone else can be highly useful in life. Looking to someone like Nathaniel Ru can offer real life examples of someone who has moved past such troubles and established a highly successful business of their own. Ru, a graduate of Georgetown University, talks about his own success in the business world to his fellow students at the university in a recent article. In the article, he talks about the challenges that he and his fellow business owners have faced in starting Sweetgreen, their restaurant chain, and how they have moved past such challenges to become one of the nation’s fast growing and most adored spaces. Their concepts have spread and have been a space where people can go for a great meal.


Loving Eating Well

Ru loves to eat well. He aims to get as many good foods in his own diets as possible. With his help, people have been able to get access to the same kind of great food that he enjoys. He knows that it is imperative for him to show others how they can also find the right kind of foods to eat. To that end, he has done things like go into local school districts and talk about how they can eat healthy in their lives. When he is there, he knows that he is helping children learn why they should eat items like salads that are better for them than other options they might be tempted to eat.


Working Hard

Since his graduation from college, he has been heavily involved in the creation of Sweetgreen. This fast casual place is an indication of his own values where he aims to help show others how they can get salads that are made from ingredients that have been harvested locally using the freshest and most up to date green technologies. When he comes to schools to talk, he wants the kids there to walk away from his talks with a sense of enormous enthusiasm about greenery and how vegetables can be tasty as well as nutritious. This helps everyone eat better with the help of Sweetgreen and his own world concept of eating.

Recently, Status Labs president and co-founder, Darius Fisher earned the Business Development Individual of the Year award. He was honored by the coveted PR World Awards, which is a program that comprises of the best in the world when it comes to recognizing marketing and corporate communications professionals. It also identifies public relations, business development, investor relations professionals, and teams from the world’s major industries.

Under Fisher’s leadership, Status Labs achieved a revenue growth of 939%. The international public relations, online reputation management, and digital marketing company accomplished that increase in revenue from 2012-2015. His contributions go beyond revenue growth. He also improved the firm’s market position. That is by creating innovative digital service offerings. Fisher also created a first-rate client base that included several public figures and Fortune 500 companies.

Additionally, his skills when it comes to strategic planning, essential customer relationships, and sales team management have been integral in establishing a brilliant public relations company. He has also turned the firm into an exceptional online reputation management business that continues to change the public relations field.

The winners of this year’s PR World Awards were honored on June 27th at the SVUS Red Carpet Awards Ceremony Dinner in San Francisco. The event is often held on an annual basis. Commenting on the recognition, Fisher said that it was a great honor to be announced a Gold winner in the revered category. He noted that any corporation with long term goals has to prioritize business development. That is the reason Status Labs takes brand partnership along with relationship- building seriously. Fisher pointed out that the accolade from PR World Awards is recognition of his contributions to the industry as well as that of the entire team at the company.

About Darius Fisher

Darius Fisher is Status Labs’ president and co-founder. Before forming Status Labs, Fisher worked as a copywriter. He also worked as a political consultant. Fisher attended Vanderbilt University from where he graduated with honors.

Working as the company’s president, he created Status Labs’ strategic vision and built partnerships with influencers and agencies. Additionally, he hired their domestic and international teams of sales and account management professionals. Fisher’s main aim is to help businesses and individuals have the best online status on search engines.



A lawsuit was filed with an insurance company over a settlement. The insurance company that had to face the lawsuit was AIG. The lawsuit that was filed is a civil action against the company for breaching the contract it had with the former Atlanta Hawks ownership group. Among the reasons for the lawsuit is the breach of contract and the bad faith behavior on the part of the insurance. The former ownership group of the the Atlanta Hawks was known as AHBE. AHBE is filing under the claim that the coverage contract included losses related to practices done during employment. These actions included among others “Workplace Torts” and Termination that is wrong.
The former group that owned the Atlanta Hawks included Bruce Levenson. One thing that could be said for Bruce Levenson is that he does show a lot of business smarts. One thing that he has shown was the ability to sell the team at the highest price possible. Under his ownership, the Atlanta Hawks has risen in value. As a result, people have been willing to buy out the team whenever the chance came. When he was selling the team, he was shooting for $1 billion. While the highest bidder didn’t go quite up to $1 billion, they did hit pretty close to the mark. However, Bruce Levenson ( has another battle fight with the insurance group.

From what it looks like, AIG is going to have to pay for the lawsuit because ESPN experts are stating that AIG has not honored its end of the bargain. One person by the name of James J. Leonard has stated that the complaint speaks for itself. This is pretty much the only thin he has to say on the matter. As for AIG, they have not made a comment on the matter. To go along with the payments, the lawsuit is also seeking money for fees and losses that have not been paid back. To learn more about Bruce Levenson visit his Wikipedia page.


Though many people underestimate the value of a good night’s rest, lack of sleep can cause a myriad of health problems. Sleep apnea, a disease that disturbs both sleep and breathing causes even more problems.

According to medical research, lack of sleep can lead to many emotional, functional and psychological conditions. These conditions include stress, anxiety, depression, fatigue, headaches, memory loss, excessive drowsiness, drowsy driving safety risks and workplace accidents.

In addition, not getting a good night’s rest can also make you feel frustrated and sick. You might feel hungry and dizzy, yet no matter how much food you eat or how easy going you try to be throughout your day, you find that you never feel satisfied. This is because you need rest.

Sleep apnea is a disease that causes your breathing to stop, slow or lapse many times every night. The muscles in your airway collapse and block the airway. Sleep apnea increases your risk for major diseases like chronic acid reflux disease, diabetes, stroke and cardiovascular disease.

Severe sleep apnea can also cause patients to die. Patients are cut off from air sometimes for a few seconds up to a few minutes. Unfortunately, 90% of people suffering from sleep apnea remain undiagnosed. Because of this, even extreme cases might go untreated for many years.

Because of the major health risk sleep apnea poses, doctors and dentists have joined forces to create a proactive diagnostic and treatment solution. Dr. Avi Weisfogel is a pioneer in sleep apnea research, striving to raise awareness and reduce the percentage of undiagnosed patients.

In 2014, Weisfogel founded Dental Sleep Masters, an organization wherein primary and secondary physicians work hand-in-hand with dentists and sleep doctors to ensure patients receive complete diagnosis and comprehensive care.

Weisfogel has been studying sleep disorders and sleep treatment for over 15 years and has founded multiple companies surrounding the cause.

Unfortunately, many people have loved ones that snore loudly and choke often, jolting them out of their sleep every night. Unfortunately, many people mistakenly assume that it’s common for some people to snore. However, your loved one’s sleep problems could be more severe than you ever thought possible.

U.S. Money Reserve President, Mr. Philip N. Diehl, has been named the new chairman of the ICTA at the association’s Board meeting recently.

Diehl, who is also the ex-Director of the U.S. Mint, worked as vice chair of ICTA Board of Directors before he was named chair of the body. The ICTA is the “supervisory body” for paper money, rare coins, and precious metals communities. They also maintain a satisfactory regulatory climate all over the 50 states and offer a medium through which members may consult, confer, and cooperate with each other as well as educate governmental agencies or other organizations to achieve solutions to difficulties affecting their dealings.

Diehl is also credited with directing and achieving the most determined legislative effort ICTA had undertaken at a state level. That project involved restructuring a 2013 Minnesota statute, and this process imposed arbitrary regulatory burdens on numismatic and bullion dealers and customers. Applying his experience in Washington as well as being a former state regulator, he designed and executed the ICTA’s legislative and communications policies. In the end, both Diehl and ICTA effectively had their bill passed by the MN legislature which Mark Dayton, the governor, signed into law in mid-May 2016.

As the present chairman, Philip Diehl’s objectives are to concentrate on increasing the ICTA’s value to its associates, growing ICTA’s membership financial resources and base, and improving cooperation and communication amongst major industry organizations.

“I am truly honored to serve the institution in this capacity,” said Diehl. “I am excited about all our strategic initiatives as well as the opportunity to boost the ICTA as the leading body for regulatory and numismatic legislative affairs.”

Diehl is currently considered one of the greatest accomplished U.S. Mint Directors that ever lived. And as leader of one of the globe’s largest private distributors of both U.S. in addition to foreign government-issued silver, gold, and platinum legal tender items; he is generally considered a trustworthy and credible source for the growing precious metals industry.

Founded in late 2001, U.S. Money Reserve is one of the fastest growing organizations and has developed into one of the globe’s largest private distributors of both U.S. along with foreign government-issued silver, gold, and platinum legal tender. A considerable number of consumers all over the country depend on U.S. Money Reserve so they may diversify all their assets using physical precious metals, mainly in the form of gold and silver coins.

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Thor Halvorssen is a name that is growing in popularity among the media news outlets of the world for his forthright and entertaining manner that brings a sense of importance some of the most difficult subjects people are facing around the world.

The work of Thor Halvorssen and the Human Rights Foundation he created in 2004 often takes his employees into dangerous areas of the world and sets them apart from the majority working in the U.S. based human rights activism community; Thor Halvorssen now leaves the handling of human rights issues in the U.S. to major charities who place more than half of their time and effort into these problems.

Thor Halvorssen believes the world needs to focus its attention on the individual problems facing those in countries where tyrants and dictators are are keeping their citizens oppressed in ways that Halvorssen wishes to fight. The major issues Thor Halvorssen wishes to fight after discussed in his TEDTalks discussions and at the Oslo Freedom Forum where activists from around the world meet with major donors who can change their approach to activism overnight.

The Human Rights Foundation has itself benefited from donations received from executives at major technology companies, such as Google and PayPal.

Thor Halvorssen does not limit himself to simply fighting the causes he looks to aid without bringing news of the problems facing the world to the majority of the public, instead, Halvorssen has decided to make sure the people of the world are given a view of human rights abuses using celebrity figures and new media options.

Halvorssen has written open letters to major celebrities, such as Nicki Minaj in a bid to raise awareness for her fans of the governments she is representing when she visits countries run by oppressive officials.

The political view of Thor Halvorssen has seen him describe himself as a classic liberal who would like to bring more news of the activism world to the followers of his writing and public appearances. Thor also made the U.S. public aware of the view a human rights activist has of the 2016 Presidential election and the problems candidates tend to have with their links to human rights abusers.

Learn more about Thor Halvorssen:

The success of the SEC Whistleblower program at Labaton Sucharow has been a major source of success for those who want to bring evidence of financial wrongdoing to the attention of the Securities and Exchange Commission. The latest success the law firm have enjoyed is the $17 million award given to a whistleblower Labaton Sucharow has represented as their evidence was proven to be a major part of fines levied against a major player in the financial markets.

Each SEC Whistleblower attorney at Labaton Sucharow understands the importance of the program, which is now entering its sixth year in operation and continues to find success in halting the problems that contributed to the 2008 economic slowdown; in order to bring more whsitleblowers to the SEC the program offers rewards based on information and levels of fines ranging from 10 to 30 percent of all fines.

The program at Labaton Sucharow has been developed to specialize solely in SEC Whistleblower cases and is headed by Jordan A. Thomas, one of the authors of the Dodd-Frank Act that brought the program into existence. The work of Jordan A. Thomas has been brought back to private practice and spending time in government and sees the development of this first ever specialized team created for Labaton Sucharow. A dedicated team of lawyers, financial experts, and investigators have been brought together by Thomas to create a successful group who can take part in every aspect of an SEC whistleblower case.

The SEC Whistleblower lawyer team at Labaton Sucharow has been created to make sure every aspect of the work undertaken by the law firm can assist and protect individuals throughout the whistleblower process. The deep undertsanding of the law Jordan A. Thomas brings to the team makes this a most impressive option in determining whether a case will be successful and how to protect the individual whistleblower in the future.

The group headed by Jordan Thomas has achieved great success in a number of cases and made sure each individual gets the best protections for the future in maintaining their anonymity and protecting their employment. A $400 million fund has been established by the U.S. Congress to make sure each SEC whistleblower gets their monetary rewards and does not need to wait on fines being paid to receive their reward.