Doe Deere, the founder of Lime Crime Makeup, has made a name for herself for her unapologetic way of expressing beauty. Deere founded Lime Crime to encourage her customers, which she calls her “unicorns,” to be brave with their makeup and not hold back or stick to standard colors. Born in Russia, Deere grew up in New York City before launching Lime Crime in 2008. Beginning simply with lipstick of bold colors, Lime Crime grew into a much bigger enterprise. Learn more about Lime Crime: https://www.limecrime.com/about/
Deere has made it clean that all of her products are 100% cruelty-free, and always have been. Now, they are all vegan as well. Deere currently oversees all of the product development of Lime Crime, influencing the beauty community to follow their dreams and be their true selves. Deere was recently interviewed on how she does this.
Doe Deere is easily spotted, as her bright hair colors and bright makeup never blend in with the crowd. She is known to others as the “Queen of Unicorns” for sharing her rainbow passion through her very successful line of cosmetics brand. Her unconventional success story proves to be inspiring to other people who are nervous about following their dreams. However, Deere makes it clear that people from all over are able to make their dreams come true if they are true to themselves.
Deere states that she has always been ambitious, from her childhood in Russia through her days in New York and onto Los Angeles. While she doesn’t think she dreamed too big as a child, her dreams grew with age. Deere’s start as a musician helped her form her entrepreneurial mind and added that drive to her career.
Deere met her husband while pursuing her music career around Manhattan and Brooklyn between 2008 and 2012. Now, Deere spends her free time trying to encourage other women to be as confident as she is. She urges girls to follow their hearts, because every person has a unique quality to them. Tapping into that specialty often results in the highest potential of success.
Deere urges people to go where they love and to be in touch with themselves, even if they feel different from the norm. This is essentially the base of her brand Lime Crime, as it is a little different from the norm and stands out, but is unapologetic. Before being able to find colors that stood out, Doe Deere felt stuck wearing beige and boring make up. This is why she chose to pursue her dream. She uses her makeup as a form of self expressions and hopes others will do the same.